Own your data layer and democratize access. Increase the number of signals your teams use while reducing vendor leverage.
Every tool or service provider creates a silo and adds future risk. Helium10 owns your rank tracking. Your agency owns campaign history. Switch providers? Start from scratch.
This is data feudalism—and it's costing you competitive advantage.
Data Foundation breaks the cycle. One centralized warehouse captures everything: catalog changes, search result position, advertising performance, product reviews, etc. Forever. In your control.
Every day without ownership increases service providers' leverage in renewal negotiations and increases the incurred cost of changing providers in the future.
The brands winning tomorrow are securing their data sovereignty today.
Own your data layer →Every signal, every change, every opportunity—captured continuously and stored permanently in your warehouse.
Track every listing change, price movement, and content test across your catalog and competitors. Build institutional memory that survives any vendor change.
Keyword positions, SERP features, organic rankings—all tracked continuously. Your ranking history follows you, not your tools.
Complete campaign history from Sponsored Ads. Every keyword, CPC, ACOS—portable between agency and technology platform.
Capture review velocity, sentiment shifts, and competitive benchmarks. Understand what drives ratings across your entire category.
Excel exports for analysts. API access for developers. Natural language queries for everyone else. Your entire organization, empowered.
Your warehouse. Your schema. Your API keys. Switch tools, test agencies, negotiate from strength—your data remains yours.
Data Foundation isn't just storage—it's the bedrock that transforms every other investment into lasting competitive advantage.
Copywriters make data-informed optimizations using product specific performance. Product teams analyze reviews to improve product innovation. Marketing sources Amazon data into their preferred reporting suite.
New agencies inherit complete history on day one. A/B test providers with full context. Hold everyone accountable to historical benchmarks.
Every optimization compounds on complete history. Vi intelligence learns from years of patterns. Strategic decisions backed by institutional memory.