Privacy Policy

1. Introduction

Brands of Babel LLC, doing business as Virtuous Commerce ("we," "us," or "our"), respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

2. Information We Collect

2.1 Information You Provide Directly

We collect information you voluntarily provide when you:

• Fill out contact forms on our website
• Request information about our services
• Subscribe to our newsletter or content
• Communicate with us via email or phone

This information typically includes:

• Name and job title
• Company name
• Email address
• Phone number
• Monthly Amazon revenue (if provided)
• Information about your Amazon business challenges

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain information through cookies and similar technologies:

• IP address
• Browser type and version
• Operating system
• Pages visited and time spent
• Referring website
• Date and time of visit

2.3 Information from Clients

When providing services to our clients, we may receive and process data about their Amazon marketplace performance, including sales data, advertising metrics, and competitive intelligence. We process this data solely as a service provider under our client agreements.

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide requested information
• Deliver our consulting and advisory services
• Send newsletters and marketing communications (with your consent)
• Improve our website and services
• Analyze website usage and optimize user experience
• Comply with legal obligations
• Protect our rights and prevent fraud

4. Legal Basis for Processing

We process your personal information based on the following legal grounds:

• Consent: When you've given clear consent for specific purposes
• Contract: When necessary to fulfill our services agreement with you
• Legitimate Interests: When necessary for our legitimate business interests (such as improving our services), provided these don't override your rights
• Legal Obligations: When required to comply with applicable laws

5. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information. We may share your information in the following situations:

• Service Providers: With trusted third parties who assist in operating our website and delivering services (e.g., email service providers, hosting services)
• Legal Requirements: When required by law, court order, or governmental request
• Protection of Rights: When necessary to protect our rights, property, or safety
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• With Your Consent: When you've explicitly agreed to sharing for a specific purpose

6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Maintain your preferences
• Understand how you use our website
• Improve website performance
• Analyze traffic patterns

You can control cookies through your browser settings. Disabling cookies may limit your ability to use certain features of our website.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected and to comply with legal obligations. Typically:

• Contact form submissions: 3 years
• Client data: Duration of service agreement plus 7 years
• Marketing communications: Until you unsubscribe
• Website analytics: 26 months

9. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of your personal information
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your information
• Restriction: Request restriction of processing
• Portability: Request transfer of your information
• Objection: Object to certain processing activities
• Withdraw Consent: Withdraw previously given consent

To exercise these rights, please contact us using the information below.

10. Children's Privacy

Our services are not directed to individuals under 18. We do not knowingly collect personal information from children. If we become aware that we've collected information from a child, we will delete it promptly.

11. International Data Transfers

Your information may be transferred to and processed in the United States, where our company is based. By using our services, you consent to this transfer.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these sites. We encourage you to read their privacy policies.

13. Marketing Communications

If you've opted in to receive marketing communications, you can unsubscribe at any time by:

• Clicking the "unsubscribe" link in our emails
• Contacting us directly at hello@virtuouscommerce.com

14. California Privacy Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, used, shared, or sold. To exercise these rights, please contact us.

15. Changes to This Privacy Policy

We may update this privacy policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Effective Date" above.

16. Contact Us

If you have questions about this privacy policy or our privacy practices, please contact us:

17. Data Protection Officer

For privacy-related inquiries, you may also contact our privacy team at hello@virtuouscommerce.com.